Aetna Health Insurance

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About Aetna International

Aetna International Is a subsidiary of Aetna Incorporation And is committed to building strong and strong communities by benefiting from general and global health care solutions. As an international health insurance company Aetna has more than 800,000 members around the world, including foreigners. Thai and foreign tourists. In addition, Aetna International Also offers healthcare technology services to Health service system Government agencies And leading large companies So that people can have good health And there is an effective quality control and cost control. Interested persons can see more details at www.aetnainternational.com
1. Company history, policy, objectives and business strategy 1.1 1.1 Company history


Information about Aetna Thailand

Aetna in Thailand Founded in July 2017, it has more than 282,000 members and more than 2,000 organizations and over 400 hospitals in the network. www.aetna.co.th
Aetna's values

Integrity, excellence, care and inspiration


Honesty - Doing the right thing for the right reason.
Excellence - We are dedicated to providing high quality, valuable products and services through simple and compliant solutions.
Attention - We listen to and respect our customers' needs. This enables us to perform or deliver products and services based on our understanding of our customers. And with our commitment to customers
Inspiration - We inspire everyone. In searching for new ideas To make our world a better place
Mission

We leverage healthcare services around the world by creating options that will help people access and use affordable, quality healthcare systems.
1.2 Policy, Objectives and Business Strategy

In 2018, the business achieved record level performance than ever before. Through a clear focus on the main issues: good governance, pricing Offer development Claim Management (HRM) and operating business effectively. These are still the focus of this three-year plan.

The business direction continues to focus on individual customers and small and medium-sized enterprises rather than large corporate customers. With the customer in mind the development of proposals and the delivery of customer service.

In the large enterprise market Businesses will focus on retaining existing customers while maintaining the compensation / premium ratio. And developing different workplace health solutions. Which are derived from existing work or developing in another market

The importance of all this is to make the business a strong performance over the period, and the growth margin target of 5-6% within five years
of the business will be focused on delivering the proposal. Distinctive and high quality that offers financial and excellent value for their clients.

Business strategy
An important core strategy - customer experience.
Review of customer proposals to develop a simple PMI hierarchy suitable for today's market and distribution channel.

Health care is a complex matter. Products for our consumer customers need to be simpler and more different. In 2019, we will introduce a hierarchy of easy offers. And led by consumers Includes better service offerings with services like a medical attendant. Professional medical support team 24/7 digital support and access to doctors and nurses. Our goal is to provide outstanding and attentive experiences throughout the customer experience journey to our target customers.
We will be offering Aetna IPMI as a top-tier offer for both consumer and corporate customers.
Our proposal is designed using the HRM principles. Performance results will be continuously monitored to ensure profitability and sustainable business growth. As well as good value for money to our customers.
Develop value proposition for corporate clients with workplace health and happiness initiatives.

The competition in the corporate market is intense with high price sensitivity. And a way of undercutting to destroy competitors, which is common for market players looking to buy market share. We will not go down and do business with a loss to generate sales growth. We focus on building long-term, sustainable partnerships.
With goals that focus on value rather than price We will develop corporate client offerings with workplace wellness and happiness initiatives. Health programs and more That could be further developed from other Etna's markets
This developed offering supports the retention of our core corporate clients. And have a positive effect on costs, claims and future trends. To provide the management of claims Profitability And improved customer retention rates
Better understand our customers to continually improve our customer experience.

We continue to undertake and develop NPS as a means to receive feedback and insights from our customers in order to continually improve the overall customer experience with us. NPS scores in comparison with competitors.
We will continue to offer an improved complaint handling process to ensure that we learn from the dissatisfaction of our customers for continuous improvement.
Increase customer path creation for high-value demands. Duration of treatment Frequent callers

These customers can be identified early in the process. Be placed on a specific route to ensure correct hospitalization. At the right price And get the correct quality level
Network management

Understand existing networks and their respective performance. This will give us the opportunity to understand the customer experience as well. We will have a clear understanding of which hospitals should be in the network. What part of the country should we expand to? And which hospital should leave the network
We will begin fixed pricing and package pricing with the hospital.

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